{"id":6397,"date":"2018-12-12T02:05:09","date_gmt":"2018-12-12T02:05:09","guid":{"rendered":"https:\/\/esportbet.com\/?p=6397"},"modified":"2018-12-12T02:05:09","modified_gmt":"2018-12-12T02:05:09","slug":"adidas-inks-landmark-esports-deal-with-chinese-fifa-team-lyon-edg","status":"publish","type":"post","link":"https:\/\/esportbet.com\/adidas-inks-landmark-esports-deal-with-chinese-fifa-team-lyon-edg\/","title":{"rendered":"Adidas inks landmark esports deal with Chinese FIFA team Lyon EDG"},"content":{"rendered":"<p>INCH by inch, day by day, giant global company by giant global company, eSports continues its march to become one of the biggest sporting industries in the world.<\/p>\n<p>A few months after <a title=\"Nike inks endorsement deal with Jian Uzi Ziaho\" href=\"https:\/\/esportbet.com\/jian-uzi-ziaho-and-nike-team-up-in-historic-endorsement-deal\/\">Nike inked its first advertising deal with eSports stars<\/a>, Adidas is partnering with an esports organisation for the first time.<\/p>\n<p>The global sporting apparel giant announced this week that it has signed a partnership deal with Lyon EDG, the <a title=\"FIFA betting guide\" href=\"https:\/\/esportbet.com\/fifa\/\">FIFA Online 4<\/a> team that represents Olympique Lyonnais and Edward Gaming.<\/p>\n<p>As part of the deal Adidas will provide exclusive brand apparel and accessories for the esports team, which showed off their new threads for the first time at last week&#8217;s FIFA Online 4 Professional Champion Cup in Shangai.<\/p>\n<p>Lyon EDG has proven to be one of the most progressive eSports organisations in China. It is the culmination of a partnership between Olympique Lyonnais and Edward Gaming, representing the first time a European soccer club partnered with a Chinese eSports team.<\/p>\n<p>In addition to the news on Adidas&#8217; foray into the Chinese eSports market, Nike has been reported to be interesting in forging new partnerships with Chinese League of Legends teams.<\/p>\n<p>The news follows Nike&#8217;s ambassador deal with Jian \u201cUzi\u201d Zihao and Chinese apparel giant, Li-Ning, which has made enormous leaps into the industry with apparel deals with a number of eSports squads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months after Nike inked its first advertising deal with eSports stars, Adidas is partnering with an esports organisation for the first time.<\/p>\n","protected":false},"author":15,"featured_media":6400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[3],"tags":[529,4,55],"class_list":["post-6397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adidas","tag-featured","tag-fifa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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