by Liiv SANDBOX, a prominent name in the Korean League of Legends scene, has undergone a rebranding ahead of the 2024 LCK season.
The organization has unveiled its new identity as FearX, with a refreshed look and logo set to debut in January when the season kicks off.
FearX has embraced a fox-themed imagery, adopting a fox head as its logo and aiming to be recognized as the “Fearless Foxes.”
Across all esports ventures, the tricode “FOX” will unify the identity of FearX, which currently fields teams in League of Legends, FIFA, Kartrider: Drift, and Rainbow Six Siege.
Last season in the LCK, Liiv SANDBOX concluded its tenure on a less-than-satisfactory note, finishing the Summer Split with a 5-13 match record, narrowly missing the playoffs.
This led to a significant roster overhaul. Notable additions include support player Lee “Execute” Jeong-hoon (formerly known as JeongHoon from Astralis in the LEC) and former BRION AD carry Park “Hena” Jeung-hwan.
As FearX ushers in a new era, the organization retains the yellow and black colour scheme from SANDBOX, albeit with a bolder and more vibrant look.
The team is set to make its debut in the 2024 LCK Spring Split, commencing on January 17.
The rebranded FearX marks a fresh start for the organization, symbolizing its commitment to future success and a renewed competitive spirit.
18.03.12 SANDBOX Gaming
20.12.15 Liiv SANDBOX
23.12.15 FearX pic.twitter.com/CAtUhqoQFO— FearX (@FearXBusan) December 15, 2023
